E Commerce Dos and Don’ts

October 1, 2013 by mart2web 2 Comments

Ecommerce Starter or expert both stands on same platform when they both do the common mistake which in turn make them distress.

That’s why we made this quick and easy resource: to boil everything down to the most important aspects of online selling. Take a look at these simple, yet critical ideas to keep at the basis of your ecommerce strategy:

Do-Plan Ahead:

Whether you’re getting started with your online store, embarking on a site redesign or are getting ready to launch a new marketing campaign, solid execution requires the careful coordination of numerous activities. Regardless of what you’re trying to achieve, this plan should include key objectives and a timeline for when you want to reach certain milestones.

Don’t-expect overnight success:

Rome was not build in a day! So, your E commerce business will also not going to touch the height of success within few days. It will take time when it will taste the success. You need to build a customer base, aware them about your online store, attract them to your store initially with some offer etc. These all require time to fulfill.

Do-Pick the right E commerce solution for long run:

Switching ecommerce platforms can be a major headache, so perform your due diligence in selecting the right provider from the start. What type of your business is; what feature you require in shopping cart software these questions ask from yourself. Then only go for the best E commerce solution.

Don’t go for big name in term of E commerce software:

“Big things need not be always good for you”. Several companies are scouting in market today selling online shopping cart software. Go for one who provides best in class features suitable for your business as well as your budget!

Do-Consider design and branding every step of the way:

Each and every decision you make should, in some way, include design and branding consideration. This means that when you’re designing your store, or any type of customer-facing communication, that you focus on creating something that’s not only impressive in appearance, but is also easy to navigate and digest. From your web design to how you present yourself in email and social media, never forget to pursue what you want your business, and brand, to represent.

Don’t ignore-Customer service:

Cost of acquiring a new customer is around seven times more than the costs of retaining a current one. Beyond that, satisfied customers are more likely to tell their personal networks about their positive experience with your online business, helping to expand sales without costing you a penny. Provide readily accessible contact information for customer inquiries, and always go above and beyond to provide a truly personalized and fulfilling interaction.

Keep this list of dos and don’ts handy as you continue expanding your online presence. While some of them may seem obvious, it’s important to keep them in mind, no matter How much experience you have. Happy Selling!

Open a Successful online store

Mart2web gives you everything you need to build, manage and grow a successful online business. Whether you’re an ecommerce novice or seasoned online seller, you’ll receive the ultimate set of business tools, including your own fully-hosted website, effective marketing tools, user-friendly web design and much more. Our customers trust Mart2web shopping cart software to power their online business, leveraging a full suite of customer support offerings, including 24×7 customer support and educational resources to help their online presence flourish.