E Commerce Dos and Don’ts

Ecommerce Starter or expert both stands on same platform when they both do the common mistake which in turn make them distress.

That’s why we made this quick and easy resource: to boil everything down to the most important aspects of online selling. Take a look at these simple, yet critical ideas to keep at the basis of your ecommerce strategy:

Do-Plan Ahead:

Whether you’re getting started with your online store, embarking on a site redesign or are getting ready to launch a new marketing campaign, solid execution requires the careful coordination of numerous activities. Regardless of what you’re trying to achieve, this plan should include key objectives and a timeline for when you want to reach certain milestones.

Don’t-expect overnight success:

Rome was not build in a day! So, your E commerce business will also not going to touch the height of success within few days. It will take time when it will taste the success. You need to build a customer base, aware them about your online store, attract them to your store initially with some offer etc. These all require time to fulfill.

Do-Pick the right E commerce solution for long run:

Switching ecommerce platforms can be a major headache, so perform your due diligence in selecting the right provider from the start. What type of your business is; what feature you require in shopping cart software these questions ask from yourself. Then only go for the best E commerce solution.

Don’t go for big name in term of E commerce software:

“Big things need not be always good for you”. Several companies are scouting in market today selling online shopping cart software. Go for one who provides best in class features suitable for your business as well as your budget!

Do-Consider design and branding every step of the way:

Each and every decision you make should, in some way, include design and branding consideration. This means that when you’re designing your store, or any type of customer-facing communication, that you focus on creating something that’s not only impressive in appearance, but is also easy to navigate and digest. From your web design to how you present yourself in email and social media, never forget to pursue what you want your business, and brand, to represent.

Don’t ignore-Customer service:

Cost of acquiring a new customer is around seven times more than the costs of retaining a current one. Beyond that, satisfied customers are more likely to tell their personal networks about their positive experience with your online business, helping to expand sales without costing you a penny. Provide readily accessible contact information for customer inquiries, and always go above and beyond to provide a truly personalized and fulfilling interaction.

Keep this list of dos and don’ts handy as you continue expanding your online presence. While some of them may seem obvious, it’s important to keep them in mind, no matter How much experience you have. Happy Selling!

Open a Successful online store

Mart2web gives you everything you need to build, manage and grow a successful online business. Whether you’re an ecommerce novice or seasoned online seller, you’ll receive the ultimate set of business tools, including your own fully-hosted website, effective marketing tools, user-friendly web design and much more. Our customers trust Mart2web shopping cart software to power their online business, leveraging a full suite of customer support offerings, including 24×7 customer support and educational resources to help their online presence flourish.

E commerce a Trendy Way of Shopping in Virtual Mall!!

E commerce, commonly known as Electronic commerce has become a rage now a days. There was the time, shopping in malls with cart was known to be trendy, things has change in such a way that shopping in virtual mall or E commerce with Online shopping cart has become latest fashion statement.

With the advent of Online shopping & inception of various companies e.g. E bay,Myntra,Flipcart etc customer are looking E commerce website with positive way. Various factors can be numbered out for this burgeoning trend:

Critical mass of Internet user: With more than 100 million Internet users, the country is beginning to achieve a critical mass of user, who is well familiar with web services. Gone are the days, when computers were being used to gather information & sending mails. Now with the advent of technology, more & more users are moving toward new avenues of shopping. Internet is used for online shopping/payment etc with a click of mouse. Moreover Industry giant such as ebay;Flipcart & new crop of e-retailers are doing their bit to convert the ever increasing number of web user to web consumer.

 Rising middle class with disposable income: Throughout Indian history we  possesses two types of concern-“haves” and “have-nots”. However with the advent of  Globalization & with the rise of small & medium enterprises, foreign direct  Investment & our own Multinationals, millions of new jobs have been created. This  Job creation has given birth a very broad minded middle class consumer who has  disposable income & willing to spent it on new global trend. Spurt in E commerce is  most own to this middle class. These consumers are scattered across the country.  Still, progress of physical mall has been concise to metropolitan & semi metropolitan  cities. In the absence of proper shopping platform in their hometown this middle  class population has easily diverted to E commerce.

 User Experience: Primary driver of E commerce if satisfied User experience of customer. Customer prefers a trusted relationship with an e commerce brand. Still there have been a relatively small number of E commerce players, result in more personalize & preferable user experience for consumers. Various add on services like merchandising, customer service, Free home delivery, guaranteed delivery & return policies has added more spices to this new dish- E commerce.

 E commerce software: Growth of virtual mall would not have been possible had the software were not being available to open Online store. To open a physical store: space/design/architect/material is required in the same way to open a virtual mall- E commerce software is required. E commerce software facilitate Online transaction,Shopping,payment,display of product & services in virtual space. Software is required for both online shop owner & consumer. One needs an online space where consumer & Shop owner meet to exchange product & services. E commerce Software provides all the necessary material to facilitate this exchange.

Mart2web is E commerce software from the professional house of Sankalp which possess all the required features to open your very own online store. Mart2web E commerce software can be integrated with any other software. It enables a full range of e-selling process including pricing and order management, up selling & cross selling.