It does not matter if you have created a new Ecommerce platform or already have an existing one, the most important element to make a success of it, is “customers”. Irrespective of whatever you sell, you need customers, to actually make the money roll in. Ecommerce sites face a lot of challenges and innumerable rivals, so how do you attract customers to your online store? I have listed a few tips which may help you in attracting the elusive element for a successful ecommerce platform, “The Customer”.
Create An Eye-Catching Store With Easy Access Navigation
A first impression is the last impression, nobody would want to visit a dowdy store. Everything depends on presentation. It takes a matter of seconds for a customer to decide whether to browse through your website. If they do not like it they may never visit again. The website should have inviting colors with easy to navigate buttons which can be clicked on. Customers who cannot find their way around, gladly shop elsewhere.
Pick A Single Industry, Specialize And Be A Leader In It
It is impossible to compete with the giants in the ecommerce industry, please don’t even try to, instead try and focus on a single industry, one which you can specialize in. Pour all your energies in concentrating to make it a leader in that domain. It is the best way to be successful within a short period of time. Once you have carved your niche in that industry you can diversify into different products as you expand. This practice will even keep your cash flows steady as you are concentrating on only one industry, the initial investment too would be low.
Social Media Networking
Social media is one channel which enables you free promotion. Your potential customers are already present on social media platforms, all you need to do is make them aware of your brand. Set up accounts with some of the popular sites like Linkedin, Facebook, Twitter, and Pinterest. These channels would help in providing information about products well as any deals or bargains, which would attract potential customers and present your brand as a front-runner in the industry.
However while interacting on social media; you need to keep posting regularly, so that you remain in the mind of prospective customers. Yet, don’t keep posting because you have to, the same would reflect in your posts and may have an adverse effect.
Keep the posts interactive, ask questions, reply to comments and try to draw attention.
A good social media presence with interesting content will make readerscurious to visit your site.
Online Marketing
Google Adwords and other paid online ads are generated by a keyword search. Though it would involve some cost, but you can pay to have Google target the keywords that relate to your online store and display an ad for your business on some sites. Customers searching for these keywords will view the ads for your online store,displayed on the Google Display Network sites, that have agreed to show these ads.
Email Marketing
It is one of the most cheapest, but effective way to draw prospective customers. However care should be taken that the content of the emails do not contain any spam words. You can send emails with regard to new products, sales and promos, customers who have not been active for a long time, offer discount coupons and much more.
You do not need a lot to attract customers to your online store, the most important thing is to be creative and persistent. So go ahead and start promoting your store, Good Luck!
Mart2web 